Selling Bespoke Bikes Online

eCommerce website selling handmade custom and pre-built bikes. FiftyOne Bikes wanted a site that could take customers through the design journey of their bespoke bikes.
The process of crafting these bikes is intricate and meaningful for riders so we had to craft a suitable online shopping experience.
We also had to highlight their many handmade pre-built bike options.

FiftyOne Bikes


Project Type


  • Concept and Design
  • WordPress Custom development
  • Backend access
Project Features
  • Customer journey built product
  • Products with specifications
  • Compare tool
  • Deposit Payments
  • Order Notifications
  • Order Receipts
  • Backend access

What We Delivered

We created a new concept for purchasing fully customized products that took the user through every stage of the building process.
We put together numerous case studies which show the story of the bikes and the inspiration behind them.
For pre-built bikes, we provided detailed breakdowns of their specifications and presented them in a user-friendly manner.