Migrated the entire site into WordPress, making it search engine optimised, with proper sitemaps, clean link structures, faster loading, mobile friendliness etc.
Built a custom view and content-management portal for Wayleadr: so non-technical staff can create new pages, manage content, adjust core elements without needing to worry about breaking layout or functionality.
Continued provision of hosting, security, maintenance, support from Grafton; long-term relationship since about 2020.
OUR APPROACH & SOLUTION
We proposed, designed and delivered a full WordPress site, built from the ground up, using custom elements aligned with their brand identity.
Performance and security were priorities: fast load times, optimised assets, secure coding, clean architecture, caching, etc.
The navigation and information architecture were rethought to make bookings, gift cards and loyalty sign-ups easier to find and use.
We ensured responsive design, cross-device consistency, and an administration backend allowing their team to update content easily.
After launch, Grafton Digital became their web content / maintenance partner: content allocation from Wayleadr team, and ongoing support, implementing new content, updates, security patches etc.
RESULT & SATISFACTION
Wayleadr has seen over 400% growth in new pages launched.
Improved traffic and SEO visibility.
User feedback (both from customers using the site and internal content managers) has been positive in terms of usability, accessibility and speed.
They rely on Grafton for ongoing hosting, security etc., and are satisfied with how the solution empowers them to scale.
