Post-COVID, retail had shifted: customers increasingly expected strong digital channels for purchase and engagement. Born needed to accelerate digitalisation, to acquire customers via digital rather than relying heavily on footfall in stores.
Internally, operations were fragmented: logistics, stock management, replenishment etc. relied on paper, manual scans, Excel spreadsheets; this led to lack of stock visibility, inefficiencies, delays, errors.
Point of Sale in stores was not integrated with ecommerce, logistics, stock flows; as they planned to expand stores, growth was hampered by disjointed systems.
OUR APPROACH & SOLUTION
We delivered a mobile app for Born customers in 60 days end-to-end: for shopping, engagement etc.
The app drove revenue rapidly to millions in Q4 along with a top ranking in the app store over Black Friday / Christmas. Then we turned to
Internal operations: logistics department first, moving from paper/scan/Excel to SAP & digital smart scanners, for real-time stock transparency, better accounting visibility, minimal error, smoother workflow across logistics, retail & ecommerce. For the point of sale, we
Evaluated, selected and implemented a modern cloud-based POS (EPOSNow), chosen for its hardware support, cloud availability, AI features, and scalability as new stores open. We consolidated their digital/IT supply chain: instead of Born having 6 separate providers (systems, POS, logistics software & hardware, ecommerce agencies etc.), Grafton Digital became central procurement & implementation leader. Ongoing support & training: ensuring staff can use new features, flows etc, post-implementation.
RESULT & SATISFACTION
The mobile app generated over €2 million in revenue in Q4 after launch.
Born achieved #1 in the app store for a critical retail period (Black Friday → Christmas), which is very competitive.
